FIRST SUZUKI EV ARRIVES BUT STRUGGLES ON PRICE

Suzuki has entered Australia’s electric vehicle market with the launch of the eVitara. The model marks the brand’s first fully electric offering in the country.

It arrives as competition intensifies, particularly from lower-cost Chinese rivals. Early pricing places it above several key competitors in the segment.

Pricing pressure

The eVitara starts at $46,990 drive-away for early buyers, Drive reports. This offer is limited to the first 100 customers or until July 2026.

After the initial deal ends, the entry price rises to $49,990. The all-wheel-drive version is priced from $58,990 nationwide.

This makes it significantly more expensive than models like the BYD Atto 2. It also overlaps with larger and more advanced EVs in the market.

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Model lineup

The range includes front-wheel-drive and all-wheel-drive options. Some variants are only available in select regions of Australia.

The base model uses a 49kWh battery with a single motor. It delivers a claimed driving range of 344km under WLTP standards.

Higher-spec versions feature larger batteries and more power. The all-wheel-drive variant offers up to 396km of range.

Features and tech

Standard equipment includes 18-inch alloy wheels and LED headlights. Inside, it features a digital display and a central touchscreen.

Safety systems include adaptive cruise control and lane-keep assist. A 360-degree camera and multiple airbags are also fitted.

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Higher grades add heated seats and a powered driver’s seat. A glass roof and premium sound system are also included.

Charging and rollout

Suzuki says fast charging from 10 to 80 per cent takes about 45 minutes. Home charging can take between four and five-and-a-half hours.

The vehicle is built in India as part of a partnership with Toyota. A related version will be sold in other global markets.

The launch signals Suzuki’s move into the EV space in Australia. However, pricing may prove a challenge in an increasingly competitive segment.

Sources: Suzuki Australia, Drive

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2026-05-04T13:19:23Z